Luca Marchetto Debuts Menabóh: Why Redesign Is His New Creative Reset

A fresh chapter in experimental fashion is unfolding in the Italian countryside. Luca Marchetto, widely known across the industry as the co-founder of the menswear-driven label Jordanluca, has officially unveiled his latest venture. The creative director has soft-launched Menabóh, a dedicated redesign atelier established in Tuscany. Taking a noticeable step outside the relentless pace of typical runway calendars, the initiative centers on transformation, reconstruction, and deliberate craftsmanship. For Marchetto, stepping into this new hands-on environment offers more than just an alternative brand label. The designer has openly described the tactile experience of fashion redesign as feeling like therapy, pointing to a deeply personal motivation behind the launch.

Menabóh arrives as an atelier dedicated to the craft of the redesign. Rather than churning out standard, seasonal mass-market ready-to-wear collections from scratch, the project focuses heavily on the art of remaking, altering, and interpreting existing forms. By positioning the atelier in Tuscany, Marchetto anchors the venture in one of the world's most historic artisanal heartlands. The region has long served as a global epicenter for luxury leatherwork, textile mastery, and meticulous production. Reports indicate the space hosted a low-profile soft launch last week, giving an early glimpse into the concepts and reconstructed garments taking shape under his direction. For a creative who built a major profile through subcultural energy and sharp tailoring, pivoting energy toward a dedicated redesign studio highlights an evolving philosophy. The focus leans heavily on individual garment narratives, giving materials a renewed purpose rather than following predictable production formulas.

Working within fashion's hyper-accelerated cycle often leaves little room for reflection. In launching Menabóh, Marchetto's characterization of the process as therapeutic reflects a growing sentiment among modern creative directors seeking deeper connections with the physical clothes they build. Deconstructing garments and reassembling them into something entirely original requires patience, trial, and error. Instead of delegating every stage of development down a distant supply chain, a specialized atelier invites intimate, hands-on intervention. That detailed, slow-burning creative process appears to be precisely what drew Marchetto toward founding the project. While details on future public drops and client access remain selective following the quiet regional debut, Menabóh signals an exciting evolution for Marchetto. By balancing the bold edge of Jordanluca with the reflective, craft-centered spirit of his new Tuscan hub, the designer is proving that fashion's most exciting ideas often come from taking things apart to start anew.