Ugg

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Ugg

footwear brand

Also known as UGG

5 stories · latest Oct 30, 2026 · Fashion & Beauty, Celebrity, Latino, Music

About Ugg

Ugg is an iconic Southern California footwear brand best known for its signature plush shearling, cozy tan suede boots, and comfortable everyday streetwear. The footwear juggernaut produces casual shoe collections designed for seasonal fashion, authentic personal style, and everyday wearability.

The brand regularly expands its traditional aesthetic through high-profile design partnerships and dramatic product releases. A major unisex collaboration with New York fashion designer Willy Chavarria delivered a tough, biker-inspired makeover. This drop swapped soft textures for sleek black leather, striking chrome hardware, and bold silhouettes inspired by classic motorcycle gear to create an uncompromising twist on everyday street style.

Ugg campaigns feature a diverse roster of major Hollywood actors and musical talent. Prominent figures starring in brand promotional rollouts include Eva Longoria in a leather corset and sky-high bouffant wig, pop star Becky G, legendary actor Danny Trejo, Latin music performer Ivan Cornejo, and indie-pop powerhouse trio MUNA, who headlined a fall back-to-school campaign supporting LGBTQ+ arts.

  • Ugg's recent promotional strategy focuses on contrasting its classic cozy reputation with edgy, high-concept fashion transformations.
  • By partnering with independent artists and high-fashion designers, the footwear brand combines streetwear appeal with star-studded celebrity marketing.

The Ugg shelf

Films and shows to own

Latest on Ugg

Ugg timeline

  1. Biker Chic! Willy Chavarria Gives Ugg a Tough Leather Makeover With Becky G, Eva Longoria and Danny Trejo

    Aug 31, 2026

    Ugg partners with designer Willy Chavarria for a biker-inspired leather footwear collaboration.

    Biker Chic! Willy Chavarria Gives Ugg a Tough Leather Makeover With Becky G, Eva Longoria and Danny Trejo
  2. MUNA Fronts New UGG Back-to-School Campaign Supporting LGBTQ+ Arts

    Sep 3, 2026

    Indie-pop trio MUNA fronts an Ugg back-to-school campaign supporting LGBTQ+ arts.

    MUNA Fronts New UGG Back-to-School Campaign Supporting LGBTQ+ Arts
  3. Becky G, Eva Longoria, and Danny Trejo Star in Willy Chavarria's Edgy Ugg Campaign

    Sep 10, 2026

    Becky G, Eva Longoria, and Danny Trejo star in the rollout for Willy Chavarria's Ugg collection.

    Becky G, Eva Longoria, and Danny Trejo Star in Willy Chavarria's Edgy Ugg Campaign
  4. Eva Longoria Stuns in Leather Corset and Bouffant Wig for Bold Ugg Campaign

    Sep 11, 2026

    Eva Longoria models a high-concept matriarch look featuring a leather corset for Ugg.

    Eva Longoria Stuns in Leather Corset and Bouffant Wig for Bold Ugg Campaign

The photos · 5

Eva Longoria Stuns in Leather Corset and Bouffant Wig for Bold Ugg Campaign
Becky G, Eva Longoria, and Danny Trejo Star in Willy Chavarria's Edgy Ugg Campaign
MUNA Fronts New UGG Back-to-School Campaign Supporting LGBTQ+ Arts
Biker Chic! Willy Chavarria Gives Ugg a Tough Leather Makeover With Becky G, Eva Longoria and Danny Trejo
Ugg Boots Are Poised to Dominate Celebrity Fall Street Style

Ugg: your questions

What style is Ugg best known for?

Ugg is best known for its classic plush shearling, tan suede footwear, and cozy everyday streetwear.

Who designed the biker-inspired Ugg collection?

New York fashion designer Willy Chavarria designed the biker-inspired leather collection with Ugg.

Which celebrities featured in the Willy Chavarria Ugg campaign?

The campaign featured Eva Longoria, Becky G, Danny Trejo, and Ivan Cornejo.

Why did MUNA team up with Ugg?

MUNA partnered with Ugg for a back-to-school campaign supporting LGBTQ+ arts that allowed them to present their authentic visual style.

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