Amazon

Amazon is an e-commerce organization and entertainment service provider. Through its online retail marketplace and its streaming platform, Amazon Prime Video, the company distributes physical goods, fashion items, beauty products, and original video programming.

In retail, the platform serves as a destination for celebrity-endorsed items, budget-friendly fashion alternatives, and official pop-culture merchandise. Products available through the storefront range from skin care recommendations like caviar under-eye patches highlighted by Bethenny Frankel to affordable dupes of luxury designer accessories. The marketplace also carries official media merchandise, including temporary tattoo kits inspired by animated films like KPop Demon Hunters.

Through Amazon Prime Video, the platform develops and streams original film and television content. The service acquires rights to high-profile life stories and musical catalogs, such as securing the rights to late Brazilian sertanejo star Marília Mendonça to build a media franchise containing a feature-length biopic and documentary.