Ali g

Ali G is a fictional alter ego created and portrayed by comedian Sacha Baron Cohen. Based in Staines, the suburban hip-hop prankster character gained pop culture prominence in the 1990s and starred in the 2002 comedy feature film Ali G Indahouse.

In August 2026, Amazon MGM Studios released a trailer for a new feature-length mockumentary titled Ali G: Who Iz I?, marking the character's first feature film since 2002. In the preview, Ali G wears his signature yellow tracksuit, bucket hat, visor, and red-tinted sunglasses while reflecting on his twenty-year hiatus. The character pokes fun at pop star Ed Sheeran, placing him alongside wars and pandemic events as global catastrophes. The plot of the new film involves Ali G facing a domestic crisis after learning his longtime girlfriend Julie is expecting.

The character's return has generated significant controversy in the United Kingdom. Campaigners and British advocacy groups have pushed to block the film's release, arguing that the nineties caricature promotes outdated stereotypes. Multiplex chain Picturehouse Cinemas confirmed it will not screen the movie across its 25 locations in the UK ahead of its scheduled October 23 premiere, marking the first feature film directed by Sacha Baron Cohen.