Yami Gautam's Horror-Comedy 'Nayyi Navelli' Fizzles Out at the Box Office Near Rs 24 Crore

Ticket sales have officially hit a wall for *Nayyi Navelli*. The horror-comedy fronted by Yami Gautam is finishing its theatrical run in India after losing nearly all momentum in its second frame. While the release opened with decent promise, audience interest faded fast, leaving the project with an underwhelming commercial outcome. The feature kicked off with a respectable debut week, pulling in roughly Rs 20.50 crore nett across domestic screens. However, word-of-mouth failed to build the buzz needed to keep theater seats full. By its second week, daily ticket receipts plunged into the lakhs, amounting to just Rs 2.75 crore across the seven-day period. That sharp 85 percent decline essentially brought its cinema run to a halt.

Across its initial two-week stand, *Nayyi Navelli* accumulated slightly over Rs 23.25 crore nett domestically. Trade projections indicate the film will conclude its entire run right around the Rs 24 crore mark. For a mainstream comedy banking on genre appeal and star presence, falling off so abruptly signals that audiences simply were not convinced to show up beyond the opening push. Helmed by director Balaji Mohan and backed by Colour Yellow Productions, the film was designed as a lighthearted yet eerie ride. Its narrative centers on a struggling household located in Meerut. The family's circumstances shift dramatically when a mysterious bride enters the home, bringing bizarre secrets and supernatural chaos into their daily routine.

Despite the quirky premise, the hybrid formula did not generate the viral word-of-mouth essential for mid-budget titles to thrive. Reports suggest that viewer reactions landed squarely in average territory. In an increasingly crowded theatrical landscape, middling sentiment rarely sustains long legs beyond the initial weekend curiosity. Without glowing praise from moviegoers to offset the second-week slide, exhibitors began scaling back showtimes rapidly. While Gautam has delivered several acclaimed and reliable streaming and big-screen hits in recent years, this particular outing proved unable to break out into a runaway box-office win. With domestic receipts drying up, all eyes will soon turn to the project's eventual streaming release to see if it finds a warmer reception at home.