Shaquille O'Neal speaking at a public event
Celebrity

Shaquille O’Neal Blew His First $1M Check on Cars Before Learning About Taxes

The superstar opened up about going dead broke after buying luxury rides for his whole family right out of college.

By Rae MitchellPublished Updated 2 min read

Shaquille O'Neal might be one of the most successful sports stars turned media personalities on the planet, but his financial journey hit a major bump right at the start. Long before he was building an empire of franchises and lucrative brand deals, the icon blew through his very first million-dollar paycheck in a matter of days. In a new interview with, the larger-than-life star opened up about the hard lessons he learned as a young athlete moving from Louisiana State University into professional spotlight. After landing a massive million-dollar car endorsement deal, O'Neal assumed he had endless cash to burn. Armed with basic mental math, he immediately set out to buy luxury rides for himself and his family. First, O'Neal treated himself to a sleek $150,000 vehicle. Not wanting his father to feel left out, he bought a matching car for another $150,000 to show his appreciation. He did not stop there, adding a $100,000 ride for his mother alongside a series of custom car accessories and add-ons. In his mind, he was simply subtracting purchase prices from a clean million-dollar balance.

How did Shaquille O'Neal spend his first million dollars?

The harsh reality check arrived when the tax obligations settled in. O'Neal admitted he had completely overlooked tax withholdings and Federal Insurance Contributions Act (FICA) deductions. By the time all the vehicle bills and tax bills cleared, his bank balance was sitting at absolute zero. The rookie mistake forced him to realize that earning money and managing money were two completely different skills. The experience served as a massive wake-up call for the future legend. Recognizing that he could not navigate high-level finances on his own, O'Neal quickly hired financial advisors and experts to handle his money correctly. That early failure reshaped how he approached every contract and business opportunity for the rest of his career.

Shaquille O'Neal speaking at a public event
Shaquille O'Neal speaking at a public event

Why is Shaquille O'Neal teaching financial literacy to college students?

Now, the entertainment figure is using his past mistakes to help the next generation avoid similar traps. O'Neal has teamed up with Credit One Bank to launch a free financial education program designed specifically for college campuses across the United States. The initiative aims to provide young adults with practical knowledge about credit, taxes, and money management before they make costly errors. By sharing his own million-dollar blunder, O'Neal hopes to make financial literacy accessible and engaging for students. He wants young people to understand that even massive windfalls can disappear overnight without proper planning and professional advice.

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People also ask

How did Shaquille O'Neal spend his first million dollars?
O'Neal bought luxury vehicles for himself, his father, and his mother, along with car accessories, without accounting for tax withholdings.
Why is Shaquille O'Neal partnering with Credit One Bank?
He teamed up with Credit One Bank to bring free credit and financial literacy education to college campuses across the country.