ROSÉ Teases Upcoming Single 'New Trick' With Shot On iPhone Campaign

BLACKPINK superstar ROSÉ is preparing to roll out her next solo era, and she is teaming up with one of the biggest tech brands on the planet to showcase her new sound. The global pop sensation surprised fans across social media with a sleek look at her upcoming track titled "new trick." The rollout serves as the official spotlight for Apple's famous "Shot on iPhone" campaign. Simultaneous posts uploaded to both ROSÉ's personal Instagram account and Apple's main feed broke the news to millions of followers, establishing the exact arrival date for the upcoming release. According to the joint social media posts, "new trick" is scheduled to launch on September 17 at 7 p.m. Eastern Time. The rollout includes both the digital single release and an accompanying full-length music video. ## when is rosé releasing new trick The upcoming visual boasts impressive cinematic credentials behind the camera. Veteran music video director Dave Meyers captured the entire project using Apple's freshly revealed iPhone 18 Pro device, demonstrating the camera capabilities of the new smartphone. In the bite-sized teaser video, ROSÉ strikes a pose while holding a deep purple and burgundy lollipop that echoes the style of classic candy pops. The phrase "new trick" is printed directly across the wrapper of the lollipop, giving fans a vibrant visual anchor for the track's title. ## what does rosé new trick song sound like Audio from the brief preview gives listeners their first glimpse into the track's musical direction. Built around a distorted electric guitar riff and layered vocal harmonies, the snippet delivers a punchy, slightly edgy rock-pop atmosphere that stands out from typical glossy pop productions. The preview clip also features ROSÉ delivering a catchy lyric snippet where she sings about recovering from being lovesick and picking her heart off the floor before demanding listeners to watch her pull off a new trick. The full track and video will be available to stream when the official release drops later this month.