Kendall Jenner Bags Stake in $200M Calming Drink Brand Trip Amid Ongoing Anxiety Battle

Kendall Jenner is continuing to build an impressive business empire far beyond the high-fashion runway. The supermodel and reality TV superstar has officially acquired an equity ownership stake in Trip, a high-profile functional beverage company that is currently valued at a staggering $200 million for its signature line of stress-relief and calming drinks. Reports confirm that Jenner is taking a genuine financial interest in the relaxation-focused brand rather than merely serving as a standard celebrity brand ambassador. The strategic move allows the jet-setting icon to dive deeper into the booming health and wellness market while actively expanding her corporate portfolio within the functional beverage space. ## What is Kendall Jenner's calming drink brand Trip? The high-profile investment aligns seamlessly with Jenner's ongoing public conversations about her mental health. Over the past several years, the star has been remarkably candid with her massive global fanbase about her personal battle with severe anxiety, frequently detailing how intense panic attacks and constant public exposure have impacted her daily life. To manage her stress levels, Jenner has often spoken about establishing strict self-care routines that help her stay balanced. Her personal wellness regimen heavily emphasizes holistic habits, including incorporating soothing botanical remedies, mindfulness exercises, structured breathwork, and dedicated downtime to keep her grounded while maintaining a hectic international schedule. ## How does Kendall Jenner manage her anxiety routine? By putting her capital into a beverage line designed specifically to promote relaxation, Jenner is effectively linking her business ventures with the exact lifestyle philosophy she practices at home. The functional drink category has seen explosive growth in recent years as wellness-conscious consumers increasingly seek out effective, alcohol-free alternatives to help them unwind after a long day. This latest acquisition marks another major milestone in Jenner's evolving corporate strategy. Already an established entrepreneur following the commercial success of her top-selling 818 Tequila label, this brand-new venture in the non-alcoholic beverage market proves the reality star is serious about diversifying her long-term investments and expanding her reach as a major celebrity founder.