Jemima Kirke Stars in Marc Jacobs Short Film 'The Swap' — And Disses Jessa's 'Girls' Style

Jemima Kirke is bringing her signature cool-girl energy back to Manhattan, starring in a cinematic fashion campaign that feels more like an indie heist movie than a standard promo shoot. The former *Girls* breakout has officially partnered with Marc Jacobs for the brand's Fall 2026 campaign, stepping into a fast-paced micro-drama set against the backdrop of New York City. Titled *The Swap*, the scripted short project pairs Kirke with actress Rowan Blanchard for a narrative built on pure urban chaos. The story kicks off when an accidental handbag mix-up occurs, sparking a dramatic pursuit across Gotham. Along the way, acclaimed playwright and actor Jeremy O. Harris drops in for a featured cameo, adding even more star power to the luxury brand's visual spectacle.

The new campaign highlights the fashion house's recent push toward narrative short-form content. Rather than relying on static studio images, *The Swap* transforms high fashion into an entertaining mini-thriller. Kirke and Blanchard zip through city blocks, demonstrating how the luxury brand's latest handbag designs hold up during an impromptu chase scene. The comedic, fast-moving tone highlights both performers' natural screen presence while putting Marc Jacobs' fall collection front and center.

Alongside the launch of the campaign, Kirke looked back on her most famous screen role: the bohemian wildcard Jessa Johansson from HBO’s groundbreaking comedy series *Girls*. Throughout the show’s six-season run, Jessa’s whimsical wardrobe—filled with flowing kimonos, vintage hats, and eclectic layering—turned the character into a definitive 2010s style icon for millions of viewers. However, Kirke confessed that the free-spirited wardrobe loved by fans never reflected her actual taste. The star admitted that Jessa’s signature bohemian aesthetic "doesn't appeal" to her personally. While audiences obsessed over Jessa's thrifted look, Kirke prefers a sleek, structured personal style—which makes her high-fashion partnership with Marc Jacobs a far better match for her true identity. With *The Swap*, Kirke proves once again that her off-screen fashion choices carry just as much influence as her famous television characters. Whether sprinting down New York sidewalks or setting the record straight on past wardrobe choices, the artist and actress continues to chart her own path in fashion.