Eva Longoria Tackles Sports Media Empire With New NFL Series

Eva Longoria is building a serious media powerhouse behind the scenes. The actress and director is officially expanding her business empire deeper into professional sports through her production outfit, Hyphenate Media Group. Her latest project takes her straight to the gridiron with the release of the Roku series *NFL Hometown Eats*. The new project highlights Longoria's shift from soccer into American football content. The multi-hyphenate star previously ventured into the world of international soccer—referred to fondly as fútbol—and is now using that momentum to conquer the NFL entertainment landscape. ## What is Eva Longoria sports show NFL Hometown Eats? *NFL Hometown Eats* serves as Hyphenate Media Group’s newest venture into sports-focused television. Streaming on Roku, the series shines a spotlight on professional football culture, marking a major milestone for the media outfit as it secures a foothold in the heavily competitive sports entertainment arena. Longoria launched Hyphenate Media Group back in 2023 in partnership with high-powered media executive Cris Abrego. Abrego, who currently holds the prestigious title of Television Academy chair, brought extensive industry leadership to the table to help scale the enterprise rapidly across different genres. ## Who founded Hyphenate Media Group with Eva Longoria? Together, Longoria and Abrego designed Hyphenate Media Group to produce dynamic, culture-driven content across various formats. Their strategy relies heavily on tapping into high-engagement topics, with sports proving to be one of the most lucrative avenues for their growth. Moving from soccer into domestic football shows how quickly the company is broadening its overall slate. As *NFL Hometown Eats* lands on Roku, Longoria solidifies her reputation as a formidable executive in Hollywood. The multi-talented mogul continues to push her business boundaries, proving that her commercial vision extends far beyond traditional acting roles. With more sports-centric entertainment on the horizon, Longoria’s Hyphenate banner is quickly becoming a key player to watch in the streaming landscape. Fans can check out *NFL Hometown Eats* now on Roku to see her latest television venture in action.