Collage of Drake wearing a Rolex watch with a blue and silver face.
Music

Drake Flexes Custom 'One-of-One' Diamond Rolex Worth Millions

The rap superstar showcased a fully iced-out timepiece with a hidden message — and warned fans not to copy it.

By Rae MitchellPublished Updated 2 min read

Drake is never one to pull back when it comes to lavish displays of high fashion and eye-popping wrist accessories. The Canadian rap superstar recently took to Instagram to show off his latest flex: a custom, multi-million dollar Rolex that is virtually guaranteed to blind anyone standing nearby. Drenched in sparkling diamonds from bezel to band, the unique piece quickly captured the internet's undivided attention. The exquisite item isn't just a standard luxury watch off the shelf. Described as an absolute "one-of-one" creation, the bespoke timepiece is entirely covered in radiant gems. Beyond the blinding ice decorating the exterior, the watch reportedly holds a concealed personal message tucked inside its custom construction, adding an extra layer of mystique to the extravagant accessory. ## what watch did drake post on instagram While showing off the spectacular piece to his vast social media audience, the hitmaker included a very specific advisory note. Drake playfully warned his followers against taking photos of the watch to their local jewelry spots in an attempt to get a knockoff version made. According to his Instagram post, fans shouldn't bother asking neighborhood jewelers to recreate the insanely complex piece. The custom design reportedly carries an eye-watering multimillion-dollar price tag, solidifying its place among the most valuable assets in the artist's legendary jewelry rotation. Industry observers and fans alike have come to expect top-tier flexes from the star, but a fully iced-out custom Rolex with hidden detailing sets a brand new benchmark even for him. ## how much is drake rolex worth Crafting a one-of-a-kind timepiece covered entirely in high-grade diamonds requires exceptional craftsmanship and meticulous stone-setting. By combining an all-over diamond aesthetic with a secret message known only to the creator and owner, the piece stands as a testament to the extreme levels of custom luxury favored by top-tier entertainment icons. For now, Drake seems content letting the internet marvel at his newest prize. Whether the custom diamond watch becomes a regular fixture during his high-profile public appearances or remains safely stored in a vault, it has already done its job by stirring up massive online chatter and reminding everyone of his unmatched spending power.

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Collage of Drake wearing a Rolex watch with a blue and silver face.
The rapper, 39, called the watch “the most important thing I have ever had the pleasure of owning.”
The custom piece features baguette-cut diamonds and sapphires over the bracelet, as well as a pavé dial.
Engraved across the caseback in blue: “Freeze the World,” a line from his track “Make Them Know.”
Rolex delivered the Daytona in a custom case topped with a matching blue lid.
The big-ticket wrist candy commemorated Drake’s number-one album “Iceman,” which landed May 15 alongside “Habibti” and “Maid of Honour.”
On the 2024 track “It’s Up,” Drake claimed to have 143 Rolexes in his collection.

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People also ask

What kind of watch did Drake show on Instagram?
Drake revealed a custom 'one-of-one' Rolex watch completely covered in diamonds with a hidden message built into the design.
How much is Drake's diamond Rolex worth?
According to reports, the custom diamond-encrusted timepiece carries a value of several million dollars.