BLACKPINK’s JISOO Serves Ultimate Movie Star Energy in New Fashion Short Films

BLACKPINK powerhouse JISOO is bringing pure movie star energy to her latest high-fashion endeavor. The South Korean pop icon and actress has launched a major conceptual campaign with London-based fashion house Self-Portrait, stepping into four separate cinematic personas across a series of newly announced short films. The partnership marks an exciting new chapter between the global musician and the luxury label. Back in 2024, the hitmaker made history by becoming the very first musical artist ever chosen to represent the brand as its official face. Now, she is taking that relationship a step further by collaborating intimately with Self-Portrait founder and creative director Han Chong on this multi-part video series.

What is Jisoo's new Self-Portrait campaign?

The ambitious project officially begins with an inaugural short film titled "The Enigma." Helmed by acclaimed photographer and director Oliver Hadlee Pearch, the debut clip adopts a stripped-back, audition-tape format that showcases the idol in a casual yet captivating light in front of the camera lens. Dressed in a sleek faux leather skirt teamed with a patterned checkered knit blazer, JISOO exudes effortless confidence while delivering introspective musings. In the video, the artist opens up about life's journey, suggesting that people do not necessarily need to have everything planned out and expressing her own fondness for taking the scenic route.

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How many videos are in the Jisoo fashion series?

In total, the campaign consists of four distinct short films, with each vignette focusing on a completely different character concept crafted specifically around the artist's versatility. The initial release serves as just the first look into what the brand promises is a full quartet of cinematic portrayals. By blending luxury style with acting storytelling, the campaign underscores JISOO's rare ability to dominate both the music industry and the fashion world simultaneously. Her multi-character effort highlights why top international fashion houses continue to tap her as an ambassador, proving her star power extends far beyond stadium stages and chart-topping hits. As Self-Portrait prepares to premiere the remaining installments of the series, fans are eagerly waiting to see which personalities and wardrobe changes the BLACKPINK member will tackle next in her remaining three videos.