Ovo

OVO is a lifestyle brand and creative enterprise founded by Canadian rap superstar Drake. Associated closely with the recording artist's global music releases, visual projects, and business endeavors, the brand represents the artistic output and aesthetic of Drake and his inner creative team.

Media coverage surrounding OVO highlights its evolution from music production into a broad merchandising and lifestyle brand. Beyond standard tour apparel, the enterprise has released luxury scented candles, bedtime items, and an eighty-dollar life-sized body pillow featuring the rap titan's likeness. These commercial releases bring the brand directly to fans, leveraging Drake's chart dominance into physical consumer products.

Coverage also focuses on OVO's in-house creative output, including visual projects and short films. The brand's upcoming release, Fear of Missing Out, is described as an extended film project directed and scored entirely by Drake's close crew members. The brand continues to maintain significant momentum across music streaming platforms, merchandise sales, and visual media developments.