Geffen Records

Geffen Records is a major American music imprint that operates within the global music industry. The organization engages in joint ventures to launch and manage international music acts across multiple regions.

In 2023, Geffen Records partnered with South Korean entertainment giant HYBE in a high-profile joint venture to create and manage KATSEYE, a six-member multinational girl group. Designed as an international act, the group achieved chart success on the Billboard Hot 100 shortly after its debut, drawing on members from the Philippines, Switzerland, South Korea, and the United States.

Despite commercial success and major international touring milestones, Geffen Records and HYBE have faced scrutiny regarding their management choices. Dedicated fans have expressed growing frustration over the artistic vision, promotional strategy, and lineup turbulence surrounding KATSEYE, leading to public demands for management overhauls.