Spellbound at the Box Office: 'Practical Magic 2' Sparks $3.5M+ in Thursday Previews

The Owens magic is officially back, and the box office is already feeling the spell. The long-awaited theatrical sequel *Practical Magic 2* kicked off its big-screen run on a remarkably high note, bringing in an impressive early sum before the main weekend frame even officially got underway. According to fresh industry box office reports, the fantasy sequel generated an estimated $3.5 million to $4 million during its Thursday preview showtimes. Screenings for the film began early in the afternoon at 2 p.m., drawing eager moviegoers into auditoriums across the country. Studio executives and box office analysts are monitoring ticket sales closely as devoted fans turn out in full force to experience the next chapter. ## practical magic 2 box office predictions These early preview figures place the movie in a very enviable position as it heads into its full premiere weekend. The initial preview haul comfortably surpasses the early numbers for *The Lost City*, another major theatrical release starring Sandra Bullock, which pulled in $2.5 million in Thursday previews before securing a strong $31 million three-day opening weekend total. Furthermore, the strong Thursday showing for *Practical Magic 2* outshines other recent star-studded romantic comedy hits at the box office. That includes the high-profile George Clooney and Julia Roberts team-up *Ticket to Paradise*, which also landed in theaters to solid fan fanfare. Outperforming those proven theatrical hits right out of the gate signals that moviegoer appetite for witchy romance, star power, and nostalgia remains at an all-time high. ## who produced practical magic 2 The brand-new theatrical release comes courtesy of studio partners Warner Bros. and Alcon Entertainment, who joined forces to bring the beloved story back to the big screen. The production companies clearly recognized the enduring, multi-generational fandom surrounding the original property and engineered a widespread theatrical rollout designed to turn internet buzz into solid box office receipts. With a stellar preview night establishing immediate box office momentum, theatrical trackers are eager to see how high the total weekend numbers will surge across Friday, Saturday, and Sunday. If early viewer enthusiasm translates into steady weekend business, the studio partners could easily be celebrating a massive theatrical win by the time the full weekend numbers are finalized.