Olivia Attwood Under Fire Over Claims She 'Founded' Her Drinks Brand Savano

Reality TV icon Olivia Attwood recently launched a sleek new promotional campaign for her ready-to-drink brand Savano. Staging a photo shoot on the rooftop of her South London penthouse, the star brought her signature glam to the product launch. However, her repeated assertions that she personally founded the beverage line have come under fire following new revelations about the brand's history. The former *Love Island* contestant and TV presenter has frequently referred to Savano as her own creation, framing the business venture as a deeply personal project built from the ground up. But corporate records suggest the label isn't quite the fresh start she made it out to be.

According to emerging reports, the Savano trademark and brand identity actually date back more than 16 years. That timeline heavily contradicts the narrative that Attwood single-handedly conceived and launched the drink line as her own original commercial "baby." In recent years, reality stars have increasingly moved into the beverage sector, often pairing up with existing corporate incubators or licensing established names. While taking on creative direction or acquiring an existing brand asset is standard practice in celebrity liquor deals, claiming full founder status when a label has years of prior history raises eyebrows among consumers.

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Attwood's high-profile promotional push continues despite the scrutiny over the brand's backstory. Posing against the urban backdrop of her rooftop apartment, the star has leaned heavily into lifestyle marketing to convert her massive social media following into loyal consumers. Neither Attwood nor her team have officially clarified whether her role is that of a re-founder, majority owner, or high-profile partner who acquired the 16-year-old brand name. For now, the commercial hype train rolls on. Attwood's fans continue to support the launch, even as paper trails cast a shadow over her claims of building the brand entirely from scratch.