Molly Sims Unveils New Peptide Moisturizer Following YISE Beauty Rebrand

Model turned beauty mogul Molly Sims is officially taking her skincare venture to the next level. Following a recent brand name change to YISE Beauty, the star has expanded her product lineup with a rich new offering designed to fight dry skin and boost natural radiance. The newest item on the shelf is the Xtremely Quenched peptide moisturizer. Sims recently caught up with to break down the big release, sharing how her endless hours spent in professional makeup chairs over the course of her modeling career directly influenced her latest formula.

After spending decades working with world-renowned estheticians and makeup artists, Sims learned precisely what works for camera-ready skin. Her main focus with the new release was crafting a heavy-hitting formula capable of locking in deep hydration while delivering a soft, plump finish. The launch highlights the brand's commitment to ingredient-led skincare. Loaded with powerful peptides, the moisturizer aims to reinforce the skin barrier and maintain long-lasting moisture. It marks a major milestone for YISE Beauty as the company expands its reach in a heavily crowded celebrity beauty market.

The arrival of the Xtremely Quenched formula comes right on the heels of the company's full visual overhaul and name change. The brand was renamed YISE Beauty to better represent its core mission of providing simple, effective products tailored for everyday routines. According to reports, Sims has taken a hands-on approach to every stage of product development, ensuring each item reflects her own personal standards. The former runway icon continues to leverage her deep industry knowledge to position the line as a go-to choice for beauty enthusiasts. Skincare junkies looking to get their hands on the latest drop can check out the new peptide moisturizer directly on the brand's official channels. With another launch officially locked down, Sims is continuing to build an impressive post-modeling legacy in the lifestyle space.