‘Love In Disguise’ Gains Momentum As Ratings Climb Past Early Marks

The latest television numbers are delivering good news for the team behind tvN’s newest romantic offering. Star vehicle *Love in Disguise*, headlined by popular screen talents Yim Si Wan and Seol In Ah, is officially finding its footing with audiences as the broadcast run builds early momentum. According to official audience tracking metrics, the third installment of the cable series registered an average nationwide rating of 4.9 percent. The figure marks an encouraging step upward for the project, climbing 0.2 percentage points from the 4.7 percent achieved during its previous broadcast. That positive shift highlights growing curiosity surrounding the central storyline and the chemistry between its lead pair.

A steady lift in early episodes is always a vital sign in the competitive landscape of South Korean television. By rising to 4.9 percent by episode three, *Love in Disguise* suggests that word of mouth is beginning to take hold among viewers. Retaining initial premiere interest while pulling in fresh eyes week over week remains the hardest hurdle for any new television release, making the bump a welcome achievement for tvN. Much of the focus naturally centers on Yim Si Wan and Seol In Ah, both of whom have established dependable reputations for delivering compelling screen presence. As their narrative deepens, the steady ratings progress indicates that audience investment is keeping pace with the dramatic developments on screen.

BUZZBEAT

Meanwhile, the broader broadcast calendar saw another notable benchmark as ENA drama *Between Steps* crossed into the second chapter of its scheduled run. Reaching episode seven, the production officially navigated past its midway marker, signaling that its key character arcs and central conflicts are tightening up toward their eventual resolution. Navigating the second half of a drama run often dictates whether a show cements its status with loyal viewers or struggles to maintain its narrative grip. With *Between Steps* moving deeper into its latter stretch and *Love in Disguise* trending upward, television watchers have no shortage of storylines competing for their primetime attention in the weeks ahead.