LOCASH
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LOCASH Returns to Country Radio With Vault Track 'Talkin Bout'

Country duo LOCASH opens up about their strict title formatting rule and holding their new single for nearly three years.

By Dee AlvarezPublished Updated 2 min read

Country music duo LOCASH is back on the radio dial with a brand-new release titled "Talkin Bout." Sent out to country radio outlets on July 29 via PlayMPE, the fresh song serves up two minutes and 37 seconds of pure positive energy, anchored by heavy guitar work and a soaring midtempo beat. Although the vibrant track is hitting the airwaves now, the music actually sat in the band's vault for close to three full years. Band members Preston Brust and Chris Lucas originally brought the track to life back in late 2021, holding onto the energetic production until the perfect moment arrived for its nationwide push.

why did LOCASH drop apostrophes in Talkin Bout Aside from the song's multi-year delay, the track's official spelling comes with a unique backstory rooted in Brust's personal texting habits. The singer confessed that he strongly dislikes conventional punctuation, routinely scrubbing periods, commas, and other symbols from his text messages to ensure his written words match his exact verbal cadence. That anti-punctuation philosophy created a minor back-and-forth when preparing the release materials. A worker at Galaxy Label Group first wrote out the title as "Talking About." After Brust pointed out the mistake, the staffer attempted to correct it by adding proper apostrophes to create "Talkin' 'Bout." Brust promptly asked her to erase those symbols as well, insisting on the completely unpunctuated "Talkin Bout." He admitted that the employee reached out multiple times to verify the request, but he stood firm on keeping the title completely clean. In fact, Brust noted that if he had total control, he would have skipped capitalizing the letters altogether.

Locash and Preston Brust in the story: LOCASH Returns to Country Radio With Vault Track 'Talkin Bout'
Locash and Preston Brust in the story: LOCASH Returns to Country Radio With Vault Track 'Talkin Bout'

what is the release date for LOCASH new song The single made its official debut on country radio on July 29, kickstarting the next major chapter for the duo. Lucas and Brust kept tabs on the song's evolution over the years, including remote check-ins while finishing up the production work. Now officially out in the world, the pair are counting on the brief, hook-driven anthem to deliver a massive boost of optimism to country music fans. With its straightforward title and radio-friendly sound, LOCASH is looking to lock in another successful stretch on the country music charts.

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People also ask

What is LOCASH's new single called?
The country duo's new single is officially titled 'Talkin Bout,' deliberately formatted without apostrophes.
When was LOCASH's song Talkin Bout released?
The track was distributed to country radio stations on July 29 via PlayMPE.