Lee Soo Man Launches A2O LITE and A2O SOUL With First Official Photos

A major chapter in the music industry has officially kicked off. Veteran producer and SM Entertainment visionary Lee Soo Man has stepped back into the spotlight with a massive double reveal, introducing two new performance groups under his latest agency, A2O Entertainment. The company has formally rolled out official profile photos for both acts: the nine-piece female outfit A2O LITE and the expansive 15-member male collective A2O SOUL. The visual teasers mark the first structured public look at the full lineups, giving fans an initial glimpse of the rosters tasked with carrying the producer's next creative venture.

Lee Soo Man’s latest enterprise is debuting with serious momentum. A2O LITE enters the music landscape as a nine-member unit. They kicked off their catalog on October 13 by dropping their first single, titled "NEON." The release offers a clean showcase of the group's coordinated aesthetic and sound. Sharing the spotlight is A2O SOUL, a heavy-hitting 15-member male ensemble. Rather than waiting in the wings, the boy group made a simultaneous entrance on October 13, releasing their own introductory track, "SUPERSTAR," as a pre-release single. Presenting two large-scale groups right out of the gate reflects the ambitious strategy long associated with their high-profile founder.

BUZZBEAT

The dual unveiling confirms that A2O Entertainment is moving swiftly to carve out space in a crowded pop scene. Lee Soo Man, widely recognized for pioneering industry standards and steering some of the biggest icons in Asian pop over several decades, created A2O as his clean-slate vehicle. With both debut materials and profile portraits now out in the open, anticipation surrounds how the agency will manage both acts simultaneously. The coordinated music drops suggest an integrated rollout, but observers are watching closely to see what full-length projects, live promotions, and official performance debuts lie ahead for the 24 artists now under his guidance.