Alia Bhatt Backs YA Rom-Com 'Don't Be Shy' For September Prime Video Premiere

Alia Bhatt is continuing to expand her powerful media footprint behind the scenes. Her production banner, Eternal Sunshine Productions, has officially secured a worldwide streaming release for its next feature film. The upcoming project, titled *Don't Be Shy*, is set to make its streaming debut exclusively on Prime Video this September. The new feature dives straight into the young-adult romantic comedy genre, promising a fresh coming-of-age story centered on youth culture. Bhatt took on production duties for the venture alongside her sister and business partner, Shaheen Bhatt. Through their production banner, the sisters have focused on championing original stories made for modern audiences.

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The project features a talented creative force at the helm. Filmmaker Sreeti Mukerji wrote and directed *Don't Be Shy*, taking charge of both the script and the camera. Mukerji's coming-of-age story captures the funny, emotional, and unpredictable moments of growing up, making it a natural fit for fans of the YA genre. Working right alongside the Bhatt sisters behind the scenes are producers Grishma Shah and Vikesh Bhutani, who both serve on the core production crew. Together, the team worked to build a contemporary narrative designed to connect with viewers looking for lighthearted, engaging storytelling.

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Subscribers will be able to catch the movie very soon. Prime Video confirmed that *Don't Be Shy* will drop on the platform in September. While exact day-and-date scheduling details remain under wraps for the moment, the fall window puts the movie right in the spotlight for autumn streaming. Bhatt has proven time and again that her star power extends far beyond acting. By steering projects through Eternal Sunshine Productions, the superstar continues to build an impressive producer portfolio. Her involvement in *Don't Be Shy* highlights her sharp instinct for picking fun, accessible entertainment that speaks to younger generations. As September approaches, fans can get ready to add this upcoming rom-com to their streaming queues. With a strong creative vision and an accessible coming-of-age theme, *Don't Be Shy* aims to deliver plenty of heart, laughs, and relatable drama to audiences worldwide.