ILLIT Clocks 200 Million YouTube Views With Hit Video 'It's Me'

K-pop phenomenon ILLIT is proving that their explosive debut era was just the beginning. The rising girl group has secured another monumental achievement on YouTube, demonstrating their immense digital pull across the globe. Their vibrant visual for "It's Me" has officially crossed the coveted 200 million view threshold, solidifying their status as one of the fastest-rising acts in the contemporary music landscape. The massive streaming accomplishment marks the group's second visual to hit the 200 million mark, continuing a streak of viral success that has kept their releases in heavy rotation across online platforms.

Watch

Clips tied to this story.

▶Watch on YouTube

According to streaming data, the music video for "It's Me" officially cleared the 200 million view mark in the early morning hours of October 27, crossing the threshold at approximately 3 a.m. KST. The achievement reflects relentless fan engagement and non-stop global replay value since the clip first premiered. The visual originally made its debut on April 30 at 6 p.m. KST. By hitting the benchmark on October 27, the music video accomplished the feat in approximately five months and 26 days. That rapid timeline underscores how quickly the rookie outfit has managed to capture mainstream attention worldwide.

BUZZBEAT

Crossing 200 million views is a rare feat for any music video, but doing it in under six months places ILLIT in elite company. Not only is "It's Me" their second music video to join the exclusive 200 million club, but it also officially stands as their fastest release to reach the benchmark to date. That speed speaks to the group's rapidly expanding international audience. Rather than slowing down after their initial breakthrough, ILLIT has seen their momentum accelerate with every passing month. Their colorful aesthetics, instantly recognizable choreography, and magnetic pop hooks have made their official music videos appointment viewing for pop enthusiasts. With two major visuals now comfortably past the 200 million plateau, the girl group continues to build an en. As their catalog continues to rack up astronomical streaming totals, all eyes remain on ILLIT to see just how high their next project can climb.